The Studio

Yves Saint Laurent once said, Fashion fades, style is eternal. A declaration that trendy and classic can, and do, co-exist. Without one there would not be the other. There are immeasurable merits to both. It’s a delicately nuanced statement that gives pause and prompts introspection. This perspective shapes every interior we create resulting in experiences that embolden, enrich and endure. Extensions of a personality, a way of life. From hotel, to home, our interiors allure with a magnetism not to be forgotten.

Established in 2009, Avenue Interior Design is an internationally recognized, award-winning design studio based in Los Angeles. Under the direction of founders Andrea DeRosa and Ashley Justman, the studio partners with boutique brands, corporate giants and inspired individuals to create compelling, influential, brand identities. Collaborative culture is at the core of our methodology and each project is managed meticulously by experienced professionals.

In addition to first time hoteliers and private developers, Avenue Interior Design is proud to include Montage, Dakota Development, Ennismore, sbe, MGM Resorts International, Kolter, Station Casinos, Hilton and Marriott International as clientele amongst others. The studio provides interior design for residential, high-end multi-family, luxury condominium, resort, hotel, restaurant, lounge, spa and retail properties domestically and abroad. The studio and its projects are frequently recognized in regional and national publications including Hospitality Design, SLEEPER, Interior Design, Vogue, Forbes, Travel + Leisure, Angeleno, RUE, California Home + Design, and many others.

Avenue Interior Design offers comprehensive, full-service interior design services for the residential and hospitality market. Select specialty services include concept generation, custom furniture design, textile and carpet design and art curation. The studio also provides confidential remediation and implementation services on a limited basis (SOS services). Please contact the studio for a comprehensive list of services.

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Team

Andrea DeRosa

CO-FOUNDER / CO-CREATIVE DIRECTOR

Ashley Justman

CO-FOUNDER / CO-CREATIVE DIRECTOR

Christie Arellano

DIRECTOR OF DESIGN & CONSTRUCTION

Jennifer Casey

DIRECTOR OF OPERATIONS

Daphnie Pan

BRANDING & PROJECT DESIGNER

Denise Pan

DIRECTOR OF DESIGN & PROJECT MANAGEMENT

Dana Zeve Murphy

PROJECT DESIGNER

Mary Linn

EXECUTIVE ADMINISTRATIVE MANAGER

MacKenzie Bergeron

SENIOR PROJECT DESIGNER

Cathy Alcocer

SENIOR PROJECT DESIGNER

Fangyan (Lulu) Lu

SENIOR ARCHITECTURAL DESIGNER

Pranav Sinha

DIRECTOR OF ARCHITECTURE & DESIGN

Erika Zoeller

SENIOR PROJECT DESIGNER

So Jeong Kim

Architectural Project Designer

Heather Shapiro

SENIOR PROJECT DESIGNER

Zara Vardanyan

SENIOR PROJECT DESIGNER

Christine Roh

PROJECT DESIGNER

Olivia Bagg

JUNIOR INTERIOR DESIGNER

Sydney Farkas

JUNIOR INTERIOR DESIGNER

Co-Founder / Co-Creative Director

Andrea DeRosa

Co-Founder / Co-Creative Director

Ashley Justman

Design & Construction Manager

Christie Arellano

Director of Operations

Jennifer Casey

Branding & Project Designer

Daphnie Pan

Director of Design & Project Management

Denise Pan

Project Designer

Dana Zeve Murphy

Executive Administrative Manager

Mary Linn

Senior Project Designer

MacKenzie Bergeron

Senior Project Designer

Cathy Alcocer

Director of Design & Construction

Jason Tien

SENIOR ARCHITECTURAL DESIGNER

Fangyan (Lulu) Lu

DIRECTOR OF ARCHITECTURE & DESIGN

Pranav Sinha

SENIOR PROJECT DESIGNER

Erika Zoeller

SENIOR PROJECT DESIGNER

Gerri Micheli

SENIOR PROJECT DESIGNER

Heather Shapiro

SENIOR PROJECT DESIGNER

Zara Vardanyan

JUNIOR ARCHITECTURAL DESIGNER

Ainsley MacNab

Co-Founder / Co-Creative Director

Andrea DeRosa

Upon graduation from the University of Wisconsin-Madison with a degree in Interior Design, Andrea relocated to Los Angeles to pursue a career in hospitality. She quickly joined the team of a notable design firm and was immersed into the world of hotel and resort interior design. Shortly thereafter, Andrea met fellow designer Ashley Justman, and quickly recognized their shared entrepreneurial intentions and passion for design. Each went on to gain additional experience, with Andrea landing at a prominent design firm specializing in casino and hospitality venues.

In 2009, Andrea and Ashley established Avenue Interior Design focusing on boutique hotel and restaurant design. Within months, they had secured pivotal scopes of work, setting the studio into motion and laying the foundation for all projects to follow.

Andrea’s focus as Chief Executive Officer includes strategic planning, operational management and public relations.

Co-Founder / Co-Creative Director

Ashley Justman

Ashley hails from a century long lineage of creativity deeply rooted in the film industry. The influence of her past relative’s success in film production, direction, screenwriting and composing, along with her set decorator and costumer parents, have heavily shaped her own creative endeavors..

While studying Interior Design at UCLA, Ashley joined a boutique interior design firm designing 4 and 5 star hospitality properties. Later, Ashley joined the team at sbe where she closely collaborated on projects with design icon Philippe Starck and celebrity chef José Andrés.

As Chief Creative Officer, Ashley leads the team in establishing creative direction for each scope, monitors process, and collaborates daily with the design team. Ashley is directly involved with client relations and the overall brand identity for the studio.

Design & Construction Manager

Christie Arellano

Christie graduated cum laude from Woodbury University with a bachelor’s degree in Interior Architecture and a minor in Art History. Upon graduating, she spent several years with a nationally recognized hospitality firm based in Los Angeles where she worked extensively on new-build luxury hospitality projects, both domestically and internationally. She likes mixing styles and adding modern touches to classic forms, so that her designs are both fresh and timeless.

Director of Operations

Jennifer Casey

Originally from New England, Jennifer graduated cum laude from Wellesley College with a B.A. in Art History before attending UCLA School of Law. Jennifer practiced for more than a decade as a commercial real estate lawyer with an expertise in resort and golf properties. While working on trophy properties across the U.S., she realized she was fascinated by the design of hotels, so she obtained her Professional Certificate from the UCLA Extension Architecture and Interior Design program. Before joining Avenue as the Director of Operations, she designed and project managed at nationally recognized Los Angeles hospitality firms, where she worked on domestic and international Fairmont, Disney, Hilton, and Hyatt properties.

Jennifer loves managing the business of Avenue Interior Design and working with its talented design team so that the firm can deliver great design while meeting client budget and schedule goals. She supervises Avenue’s production of specifications to ensure that selections are both beautiful and high performance. Jennifer is a LEED AP in Commercial Interiors.

Branding & Project Designer

Daphnie Pan

Daphnie received her B.A. in Communication Studies from UCLA and began her career in social media marketing while employed at an LA-based children’s lifestyle and toy brand. Soon her artistic inclination for building and creating, along with her sharp eye for design, led to an opportunity within that company to design new products. During that time, she created numerous product lines, including an activity kit collection for Target, a party décor line, and a children’s board game with integrated VR technology. After recognizing a deep appreciation for beautifully designed interiors, Daphnie subsequently focused her design talent and entered the world of interior design. While at Avenue Interior Design, Daphnie has been part of the design teams heavily involved in concept development and branding and has been involved with product design and collaboration for hospitality-based suppliers, including Lily Jack, Walters Wicker, and Loloey carpets.

Director of Design & Project Management

Denise Pan

Denise is the Director of Design & Projects at Avenue Interior Design, specializing in bespoke experiences with a strong attention to detail. As one of Avenue’s longest tenured team members, Denise is well-versed in taking projects from concept development through construction administration. She plays a valuable role in all aspects of the design process, from space planning, FF&E sourcing, and specification, to art direction and custom furniture development. A strong communicator, Denise is successful at collaborating with both internal teams and externally with clients, architects, and contractors. Denise holds a master’s degree in Interior Architecture from California State Polytechnic University and a bachelor’s from the University of California Los Angeles and is a NCIDQ accredited designer.

Project Designer

Dana Zeve Murphy

After earning a degree in Merchandise Marketing from the Fashion Institute of Design & Merchandising (FIDM) in Los Angeles, Dana became an operations and account manager at high-end women’s activewear line Splits59. She later relocated to New York to further her career at James Perse, where she played a pivotal role in opening their Madison Avenue Flagship before becoming the manager of their SoHo location. While at James Perse, she was inspired by how the brand’s simple but powerful retail designs, influenced by West Coast styles of indoor/outdoor living, helped create a distinctive brand identity. As a result, Dana returned to Los Angeles to obtain a degree in Interior Design at FIDM. Upon graduation, Dana joined the team at Avenue Interior Design, where she brings her deep love of design and interiors to every project.

Executive Administrative Manager

Mary Linn

Senior Project Designer

MacKenzie Bergeron

Mackenzie Bergeron is a Senior Project Designer. Before joining Avenue Interior Design, she gained experience at two renowned interior design firms in Los Angeles, working on lavish hospitality and high-end residential properties, as well as new construction, historical restoration, and renovation projects. A lifelong self-starter with an analytical streak, she’s also held a director-level position for a startup social media company, designing the user interface for the company’s app and all promotional materials. Mackenzie has a B.S. in Interior Architecture and Design from California State University, Northridge, and an M.A. degree in Business Administration from Ball State University.

Senior Project Designer

Cathy Alcocer

Cathy is a Senior Project Designer at Avenue Interior Design, where she is involved in all aspects of our projects, from concept generation to the design, selection and specification of FF&E and materials. Using experience gained at several nationally-recognized hospitality firms, she is masterful at managing multiple projects concurrently, effectively prioritizing and organizing her team to address each project’s deadlines and demands. Her prior clients include Meritage, Marriott, Hilton and Disney. Cathy’s sophisticated design aesthetic and esprit de corps make her an important part of the Avenue team.

Director of Design & Construction

Jason Tien

Jason is the Director of Design & Construction at Avenue Interior Design, where he enthusiastically applies his 25+ years of experience in the hospitality design field. He leads large-scale complex projects from concept through completion, using his diverse talents, including space planning, interior architectural design, and graphic design. He also focuses on the practical aspects of every project and excels in project management, CAD management, and document management. His innovative problem solving allows him to evaluate and balance competing project interests for successful solutions. Prior to joining Avenue Interior Design, Jason worked on domestic and international luxury resort and hotel projects for Rosewood, Las Vegas Sands, and Westin. His extensive knowledge is a wonderful resource for our team, as well as our clients and the project stakeholders.

SENIOR ARCHITECTURAL DESIGNER

Fangyan (Lulu) Lu

Fangyan (Lulu) brings two decades of domestic and international experience to the studio. She started her career in the Shanghai office of a world-renown hospitality design firm before transferring to the firm’s Los Angeles office. Her prior projects included hotels for the Anantara, Conrad, Viceroy and Omni brands. She is engaged in all aspects of a project, from preparing hand sketches during the concept phase, to detailing finishes and architectural elements during the CD phase.

DIRECTOR OF ARCHITECTURE & DESIGN

Pranav Sinha

Pranav is the Director of Architecture & Design at Avenue Interior Design. He is an exceptionally creative, highly detailed and vastly experienced architectural designer with over 20 years of experience. A natural leader, his clear communication and collaborative character ensure that projects retain their design integrity, while also addressing practical concerns. Prior to joining Avenue Interior Design, Pranav worked with several nationally recognized interior design firms for powerhouse clients including Ritz-Carlton, Caesars Entertainment, Marriott and Hilton. He has successfully designed, managed and installed more than 50 hospitality projects and 20 high-end residential projects throughout the world.

SENIOR PROJECT DESIGNER

Erika Zoeller

SENIOR PROJECT DESIGNER

Gerri Micheli

SENIOR PROJECT DESIGNER

Heather Shapiro

SENIOR PROJECT DESIGNER

Zara Vardanyan

JUNIOR ARCHITECTURAL DESIGNER

Ainsley MacNab